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Bis-keto, Omar, Mahfuza, Rizwan, Omar, Labib, Arnisha, Shafin, Mahfuza,…
Bis-keto
Differentiation and positioning
Positioning statement: Eat without guilt
Positioning strategy : attributes and benefits
Cost leadership
Brand USP: 3 in 1
Segmentation
Geographic
Dhaka
Chattagram
Sylet
Demographic
12 to 17 years
18-30 years
30-55 years
Psychography
Activities
Interest
Opinion
Behavior
Health conscious
Price, Place and product
Place
Supershops
Online
Local departmental store
Product
Different sizes (small, medium, family pack)
Pricing
Need to Analyze
Background Analysis
pest analysis
Competitors Analysis
Swot Analysis
Targeting
Survey
Promotion
Omar
Mahfuza, Rizwan
Omar, Labib
Arnisha, Shafin
Mahfuza
Arnisha
Shafin