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Sport, media, commercialisation and globalisation - Coggle Diagram
Sport, media, commercialisation and globalisation
Commercialisation
Sport has become a business and sports/sports performers are seen as commodities which can be bought and sold. There is a vast amount of money that can be made through viewing rights sales, matches, comps, events and even the athlete themselves.
A revenue for media outlets - locally, nationally and globally is create by sports
Media Coverage
the media promotes the commercialisation of sport by providing publicity and spectator interest among large numbers of people.
Radio started it all but now the internet, social media and tv create sport availability for everyone. This almost 24/7 coverage has globalised sport.
The media provides:
- information
- interpretation
-entertainment
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Positive influences of the media:
- raise awareness of sport
- promote healthy active lifestyle
- showcase sports positive values
- positive and inspiring role models
- motivate people to take part
Negative influences of the media:
- Intrude on performers' privacy
- undermine peoples confidence and careers
- showcase negative values and behaviour
- Edited coverage so that it is incomplete or biased
- reinforce the inequalities
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