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UNL Triggered Customer Journey, UNL Welcome Workflow
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Triggers…
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UNL Welcome Workflow
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Triggers every 24 hours
Criteria: New Active UNL membership code purchased.
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UNL Cancellation Workflow
Triggers instantly once a customers UNL subscription has expired. Or every 24 hours
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If suspended, send an email to renew membership. Payment not processed. card is expired or don't have enough funds. reattempted a certain number of times.
NEW STARTING CONDITION:
UNL subscription was created before launch date in Feb (insert date here). UNL subscription is active.
Insert existing customers into this flow so they receive transactional renewal comms.
Alternatively, post Email 3 can be run as a separate workflow
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Note: Potentially may add dynamic content based on Scheme id.
All received 5 weeks after sign up date. Excluding AB test group 1.
Note: Potentially may add dynamic content based on Scheme id.
All received 8 weeks after sign up date.
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Note: Renewal confirmation will trigger when customer has renewal code create at anytime within this 14 day period
If at anytime within these 2 weeks, they get a new product code that is a renewal, they get triggered.
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Dynamic copy - by sku. If free 6 month trial, change copy
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Notes- simplify and remove the benefits email in the middle.
Workflow 2 Cancellation workflow
Where does the upgrade/downgrade sit