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7. Extended Marketing Mix - Coggle Diagram
7. Extended Marketing Mix
7 Ps of Marketing Mix
Traditional
Product
Price
Place
Promotion
Service
People
Role
Everyone delivering a service influence customer’s perceptions of the service.
Customers influencing their own service outcome
Customers influencing other’s service outcome
Physical Evidence
Role
Shaping First impression
Managing trust
Facilitating Quality of services
Changing the image
Providing sensory stimuli
Socializing employees
Process
Levels of Product / Services
Core Product
Generic Product
Expected Product
Augmented Product
Potential Product
Levels of Products– Sectoral Perspective
Anticipated / Future Products
Augmented Products
Expected Products
Core Products
Generic Products