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RSC AS A COMPETITIVE ADVANTAGE AT THE LOCAL, REGIONAL AND GLOBAL LEVELS -…
RSC AS A COMPETITIVE ADVANTAGE AT THE LOCAL, REGIONAL AND GLOBAL LEVELS
what is it?
voluntary commitment of a company
sustainability beyond economics
Objetive
to meet the needs of stakeholders
contribute positively to society
characteristics
responsible marketing strategies
voluntary initiatives
responsible business practice
competitive advantage
difference from others
relative position
unique and sustainable company
RSC companies
Sustainable
Independent of public policies
Systemic
Transparent financial management
Volunteer
Millennials want more RSC
seek solutions
would like to be part of initiatives
companies should improve society
participate in volunteer work