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2. Services Concept - Coggle Diagram
2. Services Concept
Characteristics / nature of Services
Heterogenous
Intangible
Perishable
Inseperable
Changing in demand
Pricing of services
Direct Channel
Classification Of Services
End user
Individual Consumer
Business Consumer
Degree of Expertise
Highly Professional
Non-Professional
Degree of Tangibility Nature of Commercial Intent
Highly Tangible
Services linked to Tangible goods
Highly Intangible
Degree of Contact
High
Low
Location of service
where customer is located
where a provider is located
Can be delivered at both the locations or midway
Nature of Commercial Intent
Commercial Orientation
NPO
Categories of Services- A Process Perspective
People processing
Possession processing
Mental stimulus processing
Information processing