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CONTENT MARKETING, INFLUENCER MARKETING - Coggle Diagram
CONTENT MARKETING, INFLUENCER MARKETING
what is?
based on relevant content
find the audience
focused on attracting potential customers
What is it for?
solve problems
position searches
create bonds with people
communicate values
increase sales
how Content Marketing is linked to Inbound Marketing?
capture people's interest
the public to come to your company
any digital marketing strategy
benefits
increase engagement with your brand
educate the market
generate brand awareness
increase your site traffic
customer loyalty
improves brand awareness
reduces advertising costs
improves interaction
how to handle a strategy
content promotion
lead generation
content production
lead nurturing
influencers
person with certain credibility
presence and influence in social networks