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MIGRATION FROM TRADITIONAL MARKETING TO DIGITAL MARKETING - Coggle Diagram
MIGRATION FROM TRADITIONAL MARKETING TO DIGITAL MARKETING
what is traditional marketing?
television or newspapers
even in physical stores
sales, promotion and communication strategies
what is digital marketing?
communicate everything related to products and services
customer service
use the internet, online devices and platforms
disadvantages of traditional marketing
high costs
lack of accurate metrics to measure results
disadvantages of digital marketing
depending on SEO
poorly implemented marketing strategy
advantages of traditional marketing
does not reach a wide audience
success if there is a considerable budget
advantages of digital marketing
full control of all details
know the opinions of your customers
differentiation between the two
communication
results measurement
segmentation