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FUNDAMENTALS, ORIGINS AND TOOLS OF INBOUND MARKETING - Coggle Diagram
FUNDAMENTALS, ORIGINS AND TOOLS OF INBOUND MARKETING
what is it?
combines advertising techniques and marketing
beginning and end of purchase
origin
mid 1950s
market research was used
develop methods
difference between inbound y outbound marketing
outbound
users do not like it
they create spam on the pages
poor customer service
inbound
recommendations
information of interest
gain customer service
4 pillars of inbound marketing
close
delight
convert
attract
What is it for?
increase sales
customers look for the company
attract potential customers
elements
content
blogging
SEO
social media