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Developing Pricing Strategies& Programs - Coggle Diagram
Developing Pricing Strategies& Programs
Pricing Environment
Sharing Economy
Bartering
Renting
Consumer Psychology & Pricing
Reference Prices
Price-Quality Inferences
Price Endings
Setting the Price
Select Price Objective
Survival
Maximum Current Profit
Maximum Market Share
Maximum Market Skimming
Product-Quality Leadership
Other Objectives
2.Determining Demand
Price Sensitivity
Estimating Demand Curves
Surveys
Price Experiments
Statistical Analysis
Price Elasticity of Demand
Estimating Costs
Types of Cost/Levels of Production
Fixed Costs
Variable Costs
Total Costs
Averag Costs
Accumulated Production
Target Costing
Analyzing Competitors
Value-Priced Competitors
Selecting Pricing Method
Markup Pricing
Target-Return Pricing
Perceived-Value Pricing
Value Pricing
EDLP
Going-Rate Pricing
Aucton-Type Pricing
Selecting Final Price
Impact of Marketing Activities
Company Pricing Policies
Gain-&-Risk-Sharing Pricing
Adapting Price
Geographical Pricing
Barter
Compensation Deal
Buyback Arrangement
Offset
Promotional Pricing
Loss-Leader Pricing
Special Event Pricing
Special Customer Pricing
Cash Rebates
Low-Interest Financing
Longer Payment Terms
Warranties & Service Contracts
Psychological Discounting
Differentiated Pricing
Price Discrimination
Customer-Segment Pricing
Product-Form Pricing
Image Pricing
Channel Pricing
Location Pricing
Time Pricing