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Introducing New Market Offerings - Coggle Diagram
Introducing New Market Offerings
Challenges in New-Product Dev
Innovation Imperative
New-Product Success
Incremental Innovation
New-Product Failure
Fragmented Markets
Social, Economic, & Governmental Constraints
Cost of Development
Capital Shortages
Shorter required development times
Poor launch timing
Shorter product life cycles
Lack of organizational support
Organize New-Product Dev
Cross-Functional Teams
Venture Teams
Skunkworks
Communities of Practice
Crowdsourcing
Stage-Gate Systems
Go
Kill
Hold
Recycle
Managing Dev Process
Ideas
Interact with Employees
Interact with Outsiders
Study Competitors
Adopt Creativity Techniques
Attribute listing
Forced Relationships
Morphological Analysis
Reverse-Assumption Analysis
New Contexts
Mind Mapping
Concept of Strategy
Concept Development
Concept Testing
Communicability & Believability
Need Level
Gap Level
Perceived Value
Purchase Intention
User Targets
Conjoint Analysis
Dev to Commercialization
Product Dev
Physicial Prototypes
Customer Tests
Market Testing
Consumer-Goods Market Testing
Sales-Wave Research
Simulated Test Marketing
Controlled Test Marketing
Test Markets
Business-Goods Market Testing
Commercialization
When (Timing)
First Entry
Parallel Entry
Late Entry
Where (Geographic)
To Whom (Target-Market)
How
Consumer-Adoption Process
Stages
Awareness
Interest
Evaluation
Trial
Adoption