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Designing & Managing Services - Coggle Diagram
Designing & Managing Services
Nature of Services
Service Industries
Government Sector
Private Nonprofit Sector
Business Sector
Manufacturing Sector
Categories of Service Mix
Pure Tangible Good
Tangible Good with Accompanying Services
Hybrid
Major Service with accompanying goods & Services
Pure Service
Characteristicsof Services
Intangibility
Inseparability
Variability
Perishability
Marketing Excellence
External Marketing
Internal Marketing
Interactive Marketing
Service Quality
Reliability
Responsiveness
Assurance
Empathy
Tangibles
Product Services
Failure Frequency
Downtime
ServiceDependability