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Setting Product Strategy - Coggle Diagram
Setting Product Strategy
Product Levels
Customer-Value Hierarchy
Core Benefit
Basic Product
Expected Product
Potential Product
Product Classifications
Durability & Tangibility
Nondurable goods
Durable goods
Services
Consumer-Goods
Convenience goods
Shopping goods
Specialty goods
Unsought goods
Industrial-Goods
Materials & Parts
Capital Items
Supplies & Business Services
Product Differentiation
Form
Features
Performance Quality
Conformance Quality
Durability
Realiability
Repairability
Style
Customization
Services Differentiation
Ordering Ease
Delivery
Installation
Customer
Customer Consulting
Maintenance & Repair
Returns
Product Hierarchy
Need Family
Product Family
Product Class
Product Line
Product Type
Item
Product Systems & Mixes
Product Line Analysis
Sales & Profits
Market Profile & Image
Product Line Length
Line Stretching
Down-Market Stretch
Up-Market Stretch
Two-Way Stretch
Line Filling
Line Modernization, Featuring, & Pruning
Product Mix Pricing
Product Line Pricing
Optional-Feature Pricing
Captive-Product Pricing
Two-Part Pricing
By-Product Pricing
Product-Bundling Pricing
Packaging
Self-service
Consumer Affluence
Company & Brand Image
Innovation Opportunity