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New perspectives 3 - Coggle Diagram

- - - - known as psychoanalytic (analyse inner feelings, focusing on dreams and free association)
    - - primitive aggressive and sexual forces hidden in human minds are not controlled, leading society to chaos and destruction
      - Freud’s nephew: Edward Bernays
        
        Used Freud ideas to manipulate masses: How they could make people want things didn’t need? by linking mass produced goods to their unconscious desire
        
        Humans as happiness machine, which have become the key to economic progress
        
        The American citizen's first importance to his country is now no longer as a citizen, but as a consumer
        
        Capitalism
- - - - New buildings, different urban spaces
        
        Compared to Paris, Vienna is a system
    - - Grammar of ornament: Book wrote as a consequence of the success of the Chrystal Palace
      - Ornament and Crime
        
        ''The evolution of culture is synonymous with the removal of ornament from utilitarian objects''
        
        it masks modernity
        
        Industrialisation
        
        ''The omission of ornaments results in a reduction in manufacturing time and an increase in wages''
        
        Racism - powerful words
- - - - Exhibitions
        
        1920, Lilly Reich becomes the first female Director
    - - Arts&Crafts Movement
      - Arts + Industry
        
        Design Orders
        
        1st: 1908 one of the first logo
        
        Brand Identity> strong graphic campaign to sell
        
        2nd: Product design
        
        mentality of selling and mass producing
        
        3rd: design spaces
        
        Integrate the graphic of logo in his buildings (factory)
        
        4th: Corporate Identity System
        
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    - - 1st company in history to have a corporate identity (designers normally do nowadays)
      - based on electrical appliances
- - - - Cubism
        
        First abstract form
        
        Non-figurative
        
        Creating a volume trough 2d
        
        Different views> Braking perspective and axonometric
        
        Picasso> inspired by other arts, such as African
        
        Futurism
        
        Manifesto of Marinetti
        
        Don’t want to connect to the past (like art nouveau)
        
        ‘’The beauty of speed. A racing motor car is more beautiful than the Victory of Samothrace.’’
        
        Very extreme: burn of museums, focusing on present and future
        
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        Boccioni: ‘’Dynamic Beauty’’ they try to achieve
        
        Neoplasticism
        
        Pure abstraction> ideal art
        
        Death of ornament
        
        Interior view, different objects: like art nouveau. (chairs designed matching the neoplasticism interior design)
        
        Constructivism
        
        1915, Moscow, Russia
        
        active agent in the broader Revolution: New country, economy, way of understanding life: communism
        
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        Linked to dynamism of futurism, abstracts; absorbing other movements