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[W12] SHARED LODGING - AIRBNB, Professional Words, Founded in June 2013…
[W12]
SHARED LODGING - AIRBNB
Company Profile
Founded : 2008
Head quarters:
San Francisco, California
CEO : Brian Chesky (Founder)
Net Income: $3.4 bn
Overview
Over 4 million host
Over 800 million guest
More than 220 countries, Near 100,000 cities
86% located outside of US
Courntry and region across global
Lodging accomodations
IPO'd on December 9, 2020
Key Growth
Guestes
Regulations
Hosting
Technology
Advantages
earn additional money
higher than long-term letting
enjoy freedom and flexibility
take a break from hosting
two-way review process
diversify your invesment
help protect your investment portfolio against market volatility.
Disadvantages
bookings aren't guaranteed
:forbidden: continuous income
solutions
spending money on professional photos and a copywriter to look over your descriptions and captions
city center > beach property
requires time and energy
booking communication, cleaning and check-ins, etc
solutions
get a reliable cleaner and worker to help
go for a hands-free approach with a management company
things can go wrong
noisy neighbour
broken washing machine
bad reviews sticks along
power cut
reckless behavior & damage
solutions
establishing good communication with all your guests
being responsive as soon as problems arise
Business Model Canvas
value proposition
for guest
competitive price compared to hotel
simple booking process
convenience of living like a local
for host
making money comfortably with total control over bookings and insurance
24/7 support via phone, email and chat with Airbnb
to check the profile of
those who are requesting a reservation and even declining the offer
customer segment
travelers
room unit/condo/house
channels
website
app
word of mouth
social media
customer relationship
self-service
customer support
app’s personalized recommendations
revenue streams
booking fee
commission
key activities
development & maintenance
provide customer service
analyze data & improve
sales & marketing
key resources
the platform itself
developers & staffs
community of hosts & guests
data analytics / algorithm
key partnership
insurance company
photographers
investors
maps
payment platform
cost structures
salaries for employee
technological set up & running costs
advertisement
development & maintenance
Taiwan Version of Airbnb
"ASIAYO"
AsiaYo Taiwan's number of listings exceeds that of Airbnb
AsiaYo targeting the entire Asian market by do active cooperation with local companies in various countries, such as Rakuten Group
AsiaYo can be easier do expansion in Taiwan, because it's Taiwan's company.
Airbnb operates in a low-key manner, giving local rivals a chance to overtake
every step that Airbnb take in Taiwan should be more careful.
Airbnb has not given up on the Taiwan market, still need a time to solve the law problem
Professional Words
Lodging
IPO
Long-term let
Volatility
PCM
Founded in June 2013 and based in Taipei
discover over 60,000 uniquely
designed accommodations covering 60 cities across Asia
offers local hosts a chance to utilize their unused space, opening it to an international audience
