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Chapter 1, Internal, external, Product Life Extension Models, Product…

- - - - Strenghs
        
        Capitalize
      - Threats
        
        Must protect itself against
      - Weaknesses
        
        get rid/improfe of
      - Weaknesses
      - Used for:
        
        Position in the market
        
        Service level
      - Opportunities
        
        Take advantage of
    - - Def: a marketing tool- to help businesses explore possible growth strategies.
      - Market Penetration: Get new customers, increase sale volume for existing, incur use and frequency of usage, identify new applications and usage possibilities
      - Market Development: New markets for existing, identify new geographies, new segments and new customers
      - Product Development: Improve, extend, develop for the same market
      - Diversification: Vertical diversification, horizontal diversification (towards related business- concentric diversification, diversification towards new business- conglomerate diversification)
    - - Definition: It's a tool that helps to scan the external factors
      - Stand for:
        
        Social
        
        Technological
        
        Economic
        
        Environmental
        
        Political
        
        Legal
        
        Ethical
    - - Circular Supply models:These models use fully renewable, recyclable or biodegradable resource inputs that serve as a feedstock or raw materials , for a different production process.
      - Resource Recovery Models
        These models help to recycle waste into secondary raw materials, thus reducing the final disposable of waste & reducing the extraction & processing of virgin natural resources
      - These models extent the use period of existing products
        
        They slow the glow of constituent materials
      - Sharing models
        
        They facilitates the sharing of underutilized products
        
        This reduces the demand for new products and their associated raw
      - For companies that provide services, these models improve the incentives for green product design & lead to more efficient product use
        
        Promotes more economical use of natural resources
    - - Definition: The Business plan is a document that describes the objective of the business and how its want to achieve it,.