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Big Ideas in Organisations, The marketing mix - Coggle Diagram
Big Ideas in Organisations
Marketing
Orientation
Operations
Design
Raising finance
The External Environment
The marketing mix
Price
Cost-based
Full/total cost
Break even analysis
Direct/marginal cost
Second market discounting
Cost-plus
Competitor-based
Going rate
Little differentiation
Comparison
Value
Strength
Strategy
Customer-based
Demand pricing
Good value pricing
Value added pricing
Psychological pricing
Pre-design stage
Business markets
Discounts
Trade
Quantity
Cash
Seasonal
Allowances
Pricing decisions
General survey
Price sensitivity analysis
Conjoint analysis
Elasticity modelling
Experimentation
Ethics
Dynamic pricing
Segmented
Super-sized
Promotion
Methods
Advertising
Personal selling
Direct marketing
Digital marketing
Sales promotion
Sponsorship
PR
Deciding factors
Desired control
Resources
Audience
Size
Spread
Preferences
Comms goals
External influences
Competitiors
Costs
Agency preferences
Marketing strategy
Integrated marketing comms
Effective
Coordinated
Combination
Engagement
Cognitive
Relational
Behavioural
AIDA / AIETA
Product
Good/service/idea
Core
Actual
Augmented
Types
Convenience
Shopping
Speciality
Unsought
New product
Planning
Idea generation
Idea screening
Concept testing
Market/business analyisis
Product development
Test marketing
2 more items...
Prototype
Marketing strategy
Sales/cost/profit
Target groups
Real/Win/Worth it
Environment
Services
People
Processes
Physical evidence
Place
Distribution Channels
Members
Info
Promotion
Contact
Matching
Negotiation
Financing
Risk taking
Maintain relationships
Structure
Traditional
VMS
Collaborative
Meet customer needs
Omni-channel
Considerations
Level of service
Company size
Product
Competitors
External environment