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Direct & Online Marketing - Coggle Diagram
Direct & Online Marketing
Direct Marketing
Direct marketing is direct distribution and marketing channels that contain no intermediaries.
An example to better explain direct marketing is Lexus for example. They create marketing by mass media advertising and through its dealers but they also send dvd's to possible buyers and they have their website with specific information
Benefits to Buyers
Direct marketing gives access to buyers at any time whenever they eat. They can access products and websites at the time they please.
They can easily compare information and products
Benefits to sellers
Low cost and speedy form of reaching the market
Logistic functions are dealt with better like inventory and shipping
Greater flexibility meaning they can improve or change the website as they go
Direct Mail Marketing
Direct marketing by sending an offer, announcement, reminder, or other item to a person at a particular physical or virtual address.
Catalog Marketing
Direct marketing through print, video, or digital catalogs that are mailed to select customers, made available in stores, or presented online.
Online Marketing
Efforts to market products and services and build customer relationships over the Internet.
Click only companies
The so-called dot-coms, which operate online only and have no brick-and-mortar market presence.
Click and Mortar Companies
Traditional brick-and-mortar companies that have added online marketing to their operations.
Setting up an online marketing Presence
Creating a Website
Placing Ads and Promotions
Create and participate on online social networks
Promoting through email
Telephone Marketing
Using the telephone to sell directly to customers.