Opportunity evaluation + ET&A
Major principles
A method comprising two logics for creating the things that really matter to you by taking swift, confident, and smart action when faced with the unknown.
Agile mindset
Scrum methodology
Build smart,
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Human-centered
Business model / revenue model
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Desirability, feasibility and viability
Entrepreneurship: A way of thinking, reasoning and acting that is opportunity-obsessed, holistic in approach, and leadership balanced. It is also about the ability to organize resources and provide the leadership to act on opportunities to create social and economic value.
Prediction logic = Future can be divined from the past + inductive / deductive logic (from observation or facts)
1 - Act quickly with means at hand
- Who are you?
- what do you know?
- Whom do you know?
2 - Pay only what you can accept / afford to lose
- What are you willing to invest and lose to take the next steps?
3 - Network and enroll others
- Who can or needs to be, in your network?
Creaction logic = When the future cannot be predicted from the past + Reality > assumptions
Similarities with ET&A:
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Differences with ET&A:
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ACT. LEARN. BUILD. REPEAT
What is technically and organisationally feasible
What can be financially viable
Process oriented
People we are designing for = What do people desire
Problem driven
Action based qualitative research
Inspiration = What is the problem?
Ideation = How can we solve the problem?
Implementation = Will it work? How can we improve it?
- Observation
- Shadowing
- 1:1 interviewing
- Self documentation
- Group interviewing