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Unit 4 Notes - Coggle Diagram
Unit 4 Notes
4.1 and 4.2
Intro to Marketing
All activities involved in getting goods and services from the business that produces them to the consumer
Activities are research, development, sales, distribution, advertising, promotion
Branding
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Monogram, visual symbols, abstract symbols
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4.5 and 4.6
The marketing Mix
The word market has 2 meanings, A place where goods or services are exchanged for something of value and A market is a group of people with similar wants and needs for a product or service.
Product, Place, Price, Promotion, Competition, Consumer
Creative Marketing
Unique Aspect, Message, Agency
Print ads - not too wordy, keep it brief, every word counts, put in pictures, colours and curves are good, make it professional.
4.3 and 4.4
Product Life Cycle
The changes in popularity or sales of a product over time
, Charts the progress of the brand
Introduction, Growth, Maturity, Decline, Decision point
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