the world of books
General
1439 Johannes Gutenberg
invention of printing press
books available larger audience
1997 35% of 16-25-year-olds read regulary
2011 40%
Release Harry Potter
reading habits
change with age
change genre
Readers like same genre
Twilight saga
similar sales to Harry Potter bestsellers
author: Stephanie Meyer
love between a girl and a vampire
published in 2008
ebooks
easier for unknown authors to get puplished
better for enviroment
searchable
no need for transport costs
paper can be saved
people fear ebooks will stop readers buying printed books
not pleasant to constantly look at a screen