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Nestle's 4P's - Coggle Diagram
Nestle's 4P's
Placement
Benifits overall profit income
Operation globally
Loss can be covered by profit in other countries
Product
Nestle focuses on four types of products
Beverages
Dairy
Chocolates
Prepared meals
Price
Cost Leadership
Quality of production is reduce
Decrease price of product
Entices consumers
Competitive advantage
E.g. Maggie
Quality meets expected price
Promotion
Innovative
Branding of specific products
Consumer association with individual products
E.g. KitKat
"Have a break, Have a KitKat
Extension of the product line
KitKat Milo targets Australian consumers