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Tourist IMM - Coggle Diagram
Tourist IMM
colours
norfolk
yellow
black
norwich
yellow
green
misc
bright colours
attention grabbing
serious
sounds
not many
music?
classical
calming
cheery
quiet
background sounds
birds chirping and such?
videos?
tours
explanations
history of the city or location
statues or monuments
the forum
royalty free
house style
fonts
stylish
professional
not too professional
cheery
has to be upbeat looking, and calming
sizes
big
small for other things
easily readable
images?
high quality
easily discernible
background
consistent colours
recognisable
where?
Norfolk
Norwich
Norwich cathedral
where in Norwich?
riverside
Norwich over the water
mouse hold heath
Norwich market
poringland
target audience
most above 18+
unlikely to be too young
elderly
easy to use the imm
easy to read
instructions everywhere
middle age
simplistic colours and not too pandering as they may find it annoying.