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The Characteristics of Quantitative and Qualitative Research - Coggle…
The Characteristics of Quantitative
and Qualitative Research
Quantitative
Research
You might seek to learn how voters describe their attitudes toward a bond issue.
Results from this study can provide information on how a large population views an issue and the diversity of these views.
Providing a major role for the literature
Providing a significant role in the literature through
Collecting numeric data from a large number of people using instru
Analyzing trends, comparing groups, or relating vari
writing the research report using standard, fixed structures and evaluation criteria
Qualitative
Research
Exploring a problem
Research states:
Purpose and research
questions
Capture the
participants' experiences
Analyzing and Collecting
data
:
based on words
from interviews
from images
Analyzing and Collecting
data:
using text analysis
Interpreting the larger
meaning of the findings
Central
phenomenon
developing a detailed
understanding