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The Marketing Mix (The 7 P's) - Coggle Diagram
The Marketing Mix
(The 7 P's)
Product
Price
Cost-based pricing
Market-based pricing
Competition-based pricing
Basic Price
(
cost to business
) -
prices marked up to ensure a profit to the business
Price skimming
Price Penetration
Loss Leader
Price Points
Promotion
Advertising
Personal Selling
Relationship Marketing
Sales Promotion
Publicity & Public Relations
Place
Intensive Distribution
Selective Distribution
A product sold in only a few possible outlets
Exclusive Distribution
Sold very exclusively, through a select few stores
Eg.
People
The interaction between customer and employee delivering the service
Eg.
the type of people that the business employed
Training
Education
Qualified
Processes
The efficiency of a service carried out
Physical environment
The type of environment a business creates to; reflect their business branding and positioning
Eg
. Furniture, music, quality, website and location
