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JEREJAK RESORT AND SPA MALAYSIA ENGLISH CASE STUDY - Coggle Diagram
JEREJAK RESORT AND SPA MALAYSIA ENGLISH CASE STUDY
Tourism Marketing
7P's Market Strategies/Mix
Marketing Penetration Strategies
Product/Service
"Staffs are not well trained"
"The quality of foods are not equivalent to the price that they have fixed"
"Transportation are expensive and does not follow the exact schedule time"
"The accommodation at the resort are pricey"
"Outdoor activities price are expensive for local visitors"
Issues
Fluctuation of visitor arrival & Abandon of the historical monument
Arguments
why are their marketing strategies unsuccessful?
They did not follow the latest marketing strategies
They did not hire staff that suitable with the right position
They did not reflects on the feedback that customer gave
They did not take serious about the abandon historical monument
Leadership Issues
Lacking of leadership is the main reason for Jerejak Resort failure to penetrate the market.