Differences Between Qualitative and Quantitative Research - Coggle Diagram
Differences Between Qualitative and Quantitative Research
Its results are mainly expressed in words
A large number of respondents is not required.
It can be analyzed by summarizing, categorizing and interpreting.
Open-ended questions are used.
Its purpose is the exploration of ideas and the formulation of a theory or hypothesis.
It works with a subjective purpose.
It focuses on understanding human behavior.
Its purpose is to test theories and hypotheses.
Mathematics and statistics are used to analyze the data collected.
The results are generally expressed in numbers and tables.
It focuses on discovering facts or social phenomena
Several people are involved at the time of conducting the surveys, or experiments.
Closed-ended (multiple-choice) questions are used.
It works for objective purposes.
Quantitative data collection methods
List of closed or multiple choice questions. Online, personal, etc.
Situation in which variables are controlled and manipulated to establish cause-and-effect relationships.
Observing subjects in a natural environment where variables can’t be controlled.
Qualitative data collection methods
Discussion among a group of people about a topic to gather opinions
Work with a community to closely observe culture and behavior.
Verbal open-ended questions
Survey of published works by other authors.