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Keywords - Coggle Diagram
Keywords
Colour
toned
adding grey
hue
the actual colour
tinted
adding white
shaded
adding black
colour theory
brightness
saturation
Typography
Typeface: a set of design features that characterise a particular style of lettering
san-serif
serif
script
decorative
font: the variations of typeface
Lighting
quality
quantity
colour
direction
Target Audience
age
gender
family
class
upper, middle, lower
Sound
Diegetic: sounds characters can hear
Non-diegetic: music that only the audience can hear
Dialogue: what the characters say
editing
other
pace
synchronising audio and video
transitions
flashback
montage
adding effects
motion graphics
visual effects
audio effects
continuity editing
match on action
eyeline match
shot reverse shot
180 degree rule
Textual Analysis
denotation: what you see
Connotation: what you associate it with
Research
primary research
research you do personally
surveys
interviews
reviews
groups
more expensive
takes more time
more accurate
Secondary research
Looking at studies that have already been done
books/journals
the internet
reports
cheaper
faster
not always accurate
Layout
Design principles
Balance
Unity
UX design principles
Visibility
Mapping
Camera Work
Mise en scene: what you can see in the scene
actors
props
costumes
set