[TERM PROJECT PLAN] UBER EATS IN TAIWAN

ONLINE FOOD ORDERING & DELIVERY

is a simple automated system that enables your restaurant to process internet-based food orders from online customers through a branded website or mobile app.

mobile app

website

from

UBER

to

UBERFRESH

to

UBER EATS

PANDEMIC IMPACT

READY- TO-EAT SERVICES

higher demand for food

RTE services (UBER EATS) arising

negative outcomes

lower margins for participating restaurant

expanding to groceries and beyond

attract restaurant to used uber eats as their delivering platform

health of the consumers

competitor increasing

provide more choice

easier access to fast food

OIP (4)

adjustment of "new normal"

contactless delivery

online payment

leave food at the door

vacinated drivers

MOTIVATION

Want to do research on different topic than all the topics that have been discussed before

Choose an outstanding industry in the pandemic era

More easier to do survey in public

urgent demand to get groceries

METHOD IN TERM PROJECT VIDEO

LITERATURE REVIEW

Growth in Pandemic

Explanation "How to use the app"

by ordering the food

share personal experiences while using the application

discuss the advantages & disadvantages

Make public survey

by asking 8-10 people in the different age

how often to use the app?

how efficient the app is?

longer term

which one more better "Uber Eats or FoodPanda" and why?

expand delivery beyond food segment

UBER DIRECT

Since the outbreak of the virus, Uber Eats have 18.000 restaurants as a close partners in Taiwan, and want to drive more business onboard 5,000 new local SMBs without activation fees.

deliver and ship whatever object costumer want

BUSINESS MODEL CANVAS

Starting February 1, 2021 Uber Eats announced that it is taking a further step to better serve consumers and partners by establishing a local business entity.

start to cooperate with some major local markets in Taipei, Hsinchu, and Kaohsiung in the first stage

VALUE PROPOSITION

Upgrade paying system by Visa, MasterCard or JCB will not be subject to overseas credit card handling fees

fast food ordering & delivery

reasonable delivery charges

Ingrained in the local landscape more deeply with more than 43,000 merchant partners

top features

e-payment

smart curation & specialization

pre-order

restaurant manager

contactless delivery

Uber Eats in Taiwan

CUSTOMER SEGMENT

millenials

young adult

busy people

CHANNEL

mobile application

social media

online & cash payment

Entry Time

CUSTOMER RELATIONSHIP

Competitor Analysis

loyalty program

Uber Eats

membership

call center / customer service

automated customer support

Scope of Services

2016

In addition to Kinmen and Matsu, there are 20 counties and cities in Taiwan, including Penghu

Delivery Business

REVENUE STREAMS

Gourmet food, fresh groceries across general restaurants

commission on orders

delivery fee

promotions

surge pricing

KEY ACTIVITY

Number of Cooperative Stores

website

The total number of cooperative stores is more than 60,000+, and the number is still increasing

Uber-Eats合作品牌

FoodPanda

how to acquire and retain users?

developing & maintaining

promoting services through media

UberEats launched UberPass which allows users to pay for a monthly fee to cover all delivery fees across the month.

promo discount

Foodpanda also introduced a similar service in other regions; however, its Panda Pro service is not available in Taiwan yet.

build relationship with retailers

USD 13 on each order

USD 9,5 on each order

which user base spends more?

KEY RESOURCE

brand & logo

33,2% of users

37,8% of users

the platform

Taiwan Food Delivery Market User Overlap%

restaurant agreement

worker & skill labour

KEY PARTNERSHIP

GPS systems

payment systems

data analytics system

restaurants

based on Measurable AI’s latest data panel, around 29% of users will use both services in 2020

COST

employee salaries

tax & insurance

advertisement

delivery equipment

maintenance

How Uber eats advanced and control its revenue?

Continues to expand its business ecosystem

launched “Uber one”, which hopes to attract more customers to purchase the service of both uber and uber eats by offering extra discounts

Expand the service category

the service coverage reached 80% when the convenient stores and supermarkets joined the uber eats services.

Massive data analysis

Uber Eats track the location of the delivery driver, traffic time and make sure that delivery can be finish within 35 minutes of every order.