[TERM PROJECT PLAN] UBER EATS IN TAIWAN
ONLINE FOOD ORDERING & DELIVERY
is a simple automated system that enables your restaurant to process internet-based food orders from online customers through a branded website or mobile app.
mobile app
website
from
UBER
to
UBERFRESH
to
UBER EATS
PANDEMIC IMPACT
READY- TO-EAT SERVICES
higher demand for food
RTE services (UBER EATS) arising
negative outcomes
lower margins for participating restaurant
expanding to groceries and beyond
attract restaurant to used uber eats as their delivering platform
health of the consumers
competitor increasing
provide more choice
easier access to fast food
adjustment of "new normal"
contactless delivery
online payment
leave food at the door
vacinated drivers
MOTIVATION
Want to do research on different topic than all the topics that have been discussed before
Choose an outstanding industry in the pandemic era
More easier to do survey in public
urgent demand to get groceries
METHOD IN TERM PROJECT VIDEO
LITERATURE REVIEW
Growth in Pandemic
Explanation "How to use the app"
by ordering the food
share personal experiences while using the application
discuss the advantages & disadvantages
Make public survey
by asking 8-10 people in the different age
how often to use the app?
how efficient the app is?
longer term
which one more better "Uber Eats or FoodPanda" and why?
expand delivery beyond food segment
UBER DIRECT
Since the outbreak of the virus, Uber Eats have 18.000 restaurants as a close partners in Taiwan, and want to drive more business onboard 5,000 new local SMBs without activation fees.
deliver and ship whatever object costumer want
BUSINESS MODEL CANVAS
Starting February 1, 2021 Uber Eats announced that it is taking a further step to better serve consumers and partners by establishing a local business entity.
start to cooperate with some major local markets in Taipei, Hsinchu, and Kaohsiung in the first stage
VALUE PROPOSITION
Upgrade paying system by Visa, MasterCard or JCB will not be subject to overseas credit card handling fees
fast food ordering & delivery
reasonable delivery charges
Ingrained in the local landscape more deeply with more than 43,000 merchant partners
top features
e-payment
smart curation & specialization
pre-order
restaurant manager
contactless delivery
Uber Eats in Taiwan
CUSTOMER SEGMENT
millenials
young adult
busy people
CHANNEL
mobile application
social media
online & cash payment
Entry Time
CUSTOMER RELATIONSHIP
Competitor Analysis
loyalty program
Uber Eats
membership
call center / customer service
automated customer support
Scope of Services
2016
In addition to Kinmen and Matsu, there are 20 counties and cities in Taiwan, including Penghu
Delivery Business
REVENUE STREAMS
Gourmet food, fresh groceries across general restaurants
commission on orders
delivery fee
promotions
surge pricing
KEY ACTIVITY
Number of Cooperative Stores
website
The total number of cooperative stores is more than 60,000+, and the number is still increasing
FoodPanda
how to acquire and retain users?
developing & maintaining
promoting services through media
UberEats launched UberPass which allows users to pay for a monthly fee to cover all delivery fees across the month.
promo discount
Foodpanda also introduced a similar service in other regions; however, its Panda Pro service is not available in Taiwan yet.
build relationship with retailers
USD 13 on each order
USD 9,5 on each order
which user base spends more?
KEY RESOURCE
brand & logo
33,2% of users
37,8% of users
the platform
Taiwan Food Delivery Market User Overlap%
restaurant agreement
worker & skill labour
KEY PARTNERSHIP
GPS systems
payment systems
data analytics system
restaurants
based on Measurable AI’s latest data panel, around 29% of users will use both services in 2020
COST
employee salaries
tax & insurance
advertisement
delivery equipment
maintenance
How Uber eats advanced and control its revenue?
Continues to expand its business ecosystem
launched “Uber one”, which hopes to attract more customers to purchase the service of both uber and uber eats by offering extra discounts
Expand the service category
the service coverage reached 80% when the convenient stores and supermarkets joined the uber eats services.
Massive data analysis
Uber Eats track the location of the delivery driver, traffic time and make sure that delivery can be finish within 35 minutes of every order.