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To what extent is technology having a negative effect on cognitive…
To what extent is technology having a negative effect on cognitive processes?
Cognitive biases
Social Comparison Theory (Festinger, 1954) and Social media
Important concepts
Self-concept
Our view of who we are, including how we percieve our personality, what we're are good at, what we like to do etc.
Self-esteem
Is our emotional response to our self-concept. A person's overall subjective evaluation of their own worth
Social Comparison Theory
States that humans have a drive to make accurate self evaluations of themselves. We determine our own social and personal worth based on comparisons we make with other people
Upward Comparisons
comparisons where we deem the experience, behaviour, and characteristics of others to be preferable to or better than our own.
Availability heuristic
We are likely to base our self-esteem on those examples we can most easily remember (the most available) and that are likely to be the most different from our own experience.
The theory states that we determine our own social worth based on comparisons we make to others
Many social media networks provide more opportunities for social comparisons
These comparisons make these people more vulnerable to negative cognitive bias
Confirmation Bias
Frequent use of social media could influence an increase in confirmation bias
Frequent use of social media could influence an increase in confirmation bias
With the constant updates and improvements in social media algorithms, we have a bigger tendency to be fed information alined with our opinions
Negative cognitive bias
a tendency to compare themselves negatively to others, thereby reducing their self-esteem and potentially impacting their mood.
Introduction
Researches that will be mentioned
Social Comparison Theory (Festinger, 1954)
Chou and Edge (2012)
Technology has a very real negative impact on cognitive processes
Chou and Edge (2012)
Aim
aimed to test the influence of the availability heuristic on how Facebook users evaluate themselves in comparison to other people.
used an opportunity sample of 425 US undergraduate students.
Results
People who spent most hours on Facebook were more likely to agree with the statement: "People are happier than me"
Confirms that the availability heuristic is present in the use of social media
Facebook provides multiple examples of people having fun and engaging exiting activities and things like that