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Term Project Proposal-Uber_ Group 1, G1 (Feline, Winnie, Thera, Vivianna) …
Term Project Proposal-Uber_ Group 1
Introduction
Background
Kalanick and Camp attend LeWeb
They were unable to get a cab during winter nights
concept for uber was born
a timeshare limo service that could be ordered via an app
the entrepreneurs went their separate ways
Camp bought the domain name UberCab.com
The ease and simplicity of ordering a car fueled the app’s rising popularity.
With the tap of a button,
3 more items...
Uber grew qucikly
The first Uber ride was requested in 2010
in 2011, Uber had already launched internationally
Motivation
provide convenience for the rider
drivers earn
money in a flexible way
on-demand cab bookings
cashless rides for their passengers
using smartphone technology
Our purpose
why Uber can be the dominant company
how Uber maintains its market share
how Uber faces the difficulties during the pandemic
what changes they apply
Literature
Revenue
ride-hailing
Revenue Stream
strategy
maintain its market share
expansion
geographic
US&China
product & services
UberEats....
the impact of pandemic
$17.4 billion revenue in 2021, a 56% increase year-on-year .
In 2020, Uber’s revenues declined by 21% due to the coronavirus pandemic.
30~50% commission of each ride
enhance Positive Network effect
to increae revenue
by segment
In 2021, Mobility 43% & Delivery 48%
by region
majority-US & Canada-$10 bn
fastest growing- APAC
2020 $1.5 bn → 2021 $2.7 bn
Rules
Lawsuits
Uber has been involved in many lawsuits which have been affecting its image and reputation
Regulations
Governments may impose strict rules that can endanger Uber businesses in many countries.
Scope
US
market share
Uber vs Lyft
Southeast Asia
2021 the ride-hailing market (online transport and food delivery) US$13 billion
By 2025 US$42 billion
Advertisement Department
Launched advertising division
Drive more revenue
in-app ad experience
Journey Ads
Right after few months Lyft created its own media division
Lyft Media
sponsored emails
post-checkout ads
car-top ads
in-car tablet advertising pilot
Los Angeles
San Francisco
hope to grow by 2024
more than $1 billion revenue opportunity
ride on Uber's 122 million-strong monthly active users
The potential
leverage its extensive first-party data
mobility
Targeted ads
customer lifetime travel behaviors
trip-specific destinations
delivery
downside
be viewed as an annoying distraction
Location-specific tracking is sensitive privacy issue
trustworthiness
security
Compertitors
Lyft
fuzzy pink mustaches that can be identified on the dashboards or front of the car
provides ease by making it easier to spot the ride
in 220 cities
Didi
Chinese
expand their global footprint in Australia, Mexico, Japan, and Brazil
G1
Feline
Winnie
Thera
Vivianna