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How the Cultural Differences Between Taiwan and Indonesia Affects…
How the Cultural Differences Between Taiwan and Indonesia Affects Starbucks in Both Country
Background
Taiwan
East Asia,
traditional Chinese
aboriginal
Japanese
traditional Confucianists
Western values
Indonesia
17,000 islands
Indian subcontinent,
mainland China
the Middle East
Europe
Melanesian
Astronesian
Starbucks
282 in Taiwan
the world's largest coffeehouse company,
326 in Indonesia
hot and cold drinks, coffee beans, salads, etc
Taiwan
Asia Pacific
recycled shipping containers.
March 1998
Indonesia
Plaza Indonesia
17 May 2002
1971
Jerry Baldwin, Kiev Siegl, and Gordon Bowker.
Reference (Starbucks Indonesia)
First store in Plaza Indonesia
326 different locations
Buildings
Starbucks Indonesia, Bali Ubud
Starbucks Reserve Indonesia, Bali Dewata
Foods
Gambang Cake
Sarang Semut Cheese cake
On special day
Flag Frappuccino
Independence Day
Goods
tumbler reserve dewata bali
Reference (Starbucks in Taiwan)
Foods
https://reurl.cc/zrYL0a
Religion diversity
Goods
Buildings
https://reurl.cc/pZ642b
洄瀾門市 In Hualien
The location near by Hualien port
Use 29 containers to build the structure
Decoration
Indigenous culture features
Hualien is a place where most 阿美族 live in
On special days
For example: Moon Festival 中秋節
https://www.look-in.com.tw/life-style/food/34416
Moon cakes
Purpose
Different tastes in choosing a drink
Know the cultural differences
The differences between Taiwan and Indonesia
How starbucks survive with differences
Motivation
Cultural Differences
Building
Seasonal Drinks
Conclusion
Different method of marketing
Design based on culture or place
Special drinks based on event
G3
IBS2 Cathy
IPCM1 Shevin
IPCM1 Sheila
IBS1 Octivina
IBS1 Gresya
IBS3 Kevin
Taipei 101Mug
Taiwan Mug
Glocalisation
Global+location
Coffee egg roll
