The Management Team
One of the most important factors in the project, if not the most important, is your management team. In some cases, such as Venture Capital Institutions, they will only read the rest of the project if there is a strong and specialized management team. This is essential when looking for large amounts of money.
Explain who is involved, including a paragraph about each individual on the management team, listing their training, credentials, and relevant experience. It includes other mentors or non-executive team members, as well as advisors or services from other organizations, from accountants to lawyers.
The productsProvide a clear and simple description of your products and services - a description that anyone should understand. Don't assume that the reader will have technical knowledge of what you are talking about - if you need to post technical information, explain it in very clear and simple terms. After Explain:
- What consumer need are you satisfying with these products / services, that is not being satisfied at the moment?
- Other unique factors of your product / service.
- What is the sale price and the pricing strategy that formulated it? You have to show that your potential customers can afford these prices and that they will be willing to pay them.
The market
- Market Size - shows the size of the market and is specific about the sector within your Market that you plan to attack.
- Market Growth - use studies that show the growth of your market in previous times and growth projections.
- Market Segmentation - How will you segment the market and which segments will you attack? Will you do it together or attack them in a specific order? - Because?
Competitive Market Strategy / Competitive Advantages
How will your company compete in the market? Will you compete on price, service, quality, convenience, new features and benefits, targeting a very specific market area (niche), etc.? Is this difference really significant for the consumer?
Operations and Production
• How is the company organized? - How will it look when it is operating on a routine basis? - What office space is necessary? What human resources will you need? Will you use in-house accountants or outsource to outsiders? How will the purchase and sale orders be raised, and how will the collection be made? etc.
Sales and Distribution
• How will you provide the final consumer with your products? (For more information, visit our Sales and Distribution information page).
Illustrative Financial Projections
You have to provide a set of financial projections that show the financial implications of your plan.
Financial Requirements and Investment Structure
You need to make it clear to the investor how much capital you will need, how it will be used, what he will get in return, and when he can expect his return on capital.
The Financial Plan:
The Financial Plan is the quantified version of your project and your credibility with investors will depend heavily on this - do it right and you will give them the confidence they need.