Competitive advantage does not exist, per. yes, you have to build it.
The essential variables to build a competitive advantage refer to the desire, knowledge, capital, technology, abilities or skills to produce and distribute goods and services with the highest possible added value for the consumer.
The competitive advantage -VC- can be expressed as follows:
VC = Earnings+Knowledge+Capital+Technology+Skills
• Desires constitute the motivating engine to undertake and carry out any activity; For example, the vision of being an economist requires the desire to achieve it.
• Knowledge is the natural reason to understand what you want to do and how to achieve that realization (studying and asking questions).
• The Capital is necessary for the implementation of any enterprise and to acquire the required technology.
• Technology is the application of knowledge through the use of machines and equipment (hard technologies) or processes and procedures (soft technologies), in order to reduce costs, increase productivity, improve quality, efficiency and reliability. market effectiveness.
• Skills or Skills are acquired through training and practice.
The Competitive Advantage is a return above the average return of the Industrial Sector in which the Company operates. It is the advantage that a company has over other competing companies. Michael Porter.
The achievement of a Competitive Advantage is the objective sought by the Competitive Strategy.
The list of potential competitive advantages is very long. However, there are those who believe that in such a changing market there are really no competitive advantages that can be maintained for a long time.
It is said that the only long-term competitive advantage is that a company can be alert and agile enough to always find an advantage no matter what may happen.