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Finding PMF :check:, Initial Insight, Riskiest Hypothesis & Dimensions…

- - - - Now or Future
  - - - Scale economics
      - Network economics
      - Counter-positioning
      - Switching costs
- - - - May differ
        for 2 sides of marketplaces
    - - decrease, flat, 'smile'
- - - - Analogs
      - Antilogs
    - - prepare
      - conduct
      - debrief
- - - - № of users complete goal
    - - Personal Network
      - Existing Communities
      - Building Audience
      - Press
      - Influencers
- - - - interviews & prototypes -> faster & cheaper