Please enable JavaScript.
Coggle requires JavaScript to display documents.
Black Panther A-level Component 1 section B - Industries - Coggle Diagram
Black Panther A-level Component 1 section B - Industries
Marvel Studios
Marvel; is a
subsidiary
of Walt Disney -, which is global conglomerate. Marvel is
vertically integrated
and can distribute as well as produce products
Disney distributing the film meant that they had a large budget and resources to create a detailed marketing campaign.
A global conglomerate involved also helped to distribute the film globally too.
Marketing
Disney always aim to create 360 degree marketing campaigns for their films to really ensure all audience s are familiar with their films.
Hasbro
Disney worked with Hasbro on synergetic products (merchandise) to create toys/action figures for the film.
Action figures and toys are great way to targeting young children, and family audiences
Also appealing to adult superfans of the franchise who are often interested in collectible items
Lexus
Lexus partnership was a great way of targeting an adult male audience , interested in technology and status
Trailers
1 more item...
marvel released with Disney and Kendrick Lamar, targeting his fans and black in general
YouTube
YouTube was used as an effective global marketing technique, allowing audiences to like/ comment t / share the trailer.