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BIG IDEAS IN ORGANISATIONS - Coggle Diagram
BIG IDEAS IN ORGANISATIONS
MARKETING CONCEPT
Process
Mission, vision, values
Function
Corporate strategy
Orientation
Organisations, opportunities, resources
SWOT
MARKETING ENVIRONMENT
(Harris, 2018)
Competitive advantage
Porter's strategies (2004)
Competitive positions, differential positions
Porter's five forces
Macro
S.T.E.E.P.L.E.
Strategic objectives, focus
Ansoff's growth matrix (1987)
Market penetration
Market development
Product development
Diversification
Micro
Customers
Public
Marketing intermediaries
Competitors
Suppliers
FOCUSING ON OFFERING
(Harris, 2018)
Targeting
Segmentation
Geographic
Demographic
Psychographic
Behavioural
Seven population segments (Defra, 2008)
Variables (Kotler and Armstrong, 2016)
Positioning
Markets
OPERATIONS MANAGEMENT
(Walley, 2018)
Input-output-transformation model
Hayes and Wheelwright four-stage model (1984)
OPERATIONS STRATEGY
(Walley, 2018)
Performance objective
Linking strategy to performance objectives
Market influence model
Performance trade-offs
Operations resources / market requirements
Focused operations
PRODUCT AND SERVICE DESIGN
(Walley, 2018)
New product development
Innovation
Constant improvement
Different ways of providing service
New ideas, devices, methods
Competitive advantage
Sustainability
Changing consumer expectations
New improved service
New ways of doing things
Design
QFD matrix
4V's (Slack et al, 2010)
4 more items...
MARKETING MIX - 7Ps
(Harris, 2018)
Pricing
People
Promotion
Process
Place
Physical evidence
Product
RAISING FINANCE
Overdrafts / Bank facilities
Lease finance
Debt factoring
Equity finance
Retained earnings / WCMt
Venture capital / Private equity
EXTERNAL BUSINESS ENVIRONMENT
Labour shortages, immigration policy
Outsourcing onshore/offshore
Biotechnology
International trade
Globalisation
MARKET RESEARCH
:Process
Quantitative / Qualitative data
Small business / non-profit organisations
Roles
Ethics