Please enable JavaScript.
Coggle requires JavaScript to display documents.
BIG IDEAS IN ORGANISATIONS, Marketing Environment - Coggle Diagram
BIG IDEAS IN ORGANISATIONS
Marketing Concept
Marketing orientation
Marketing function
Marketing process
Mission, vision and values
Corporate strategy
Organisation opportunities and resources
Marketing Research
Process
Small business / Non profit
Role
Focusing on offer
Targeting
Positioning
Segmentation
Markets
Marketing Environment
Competitive advantages, Differential advantages
Macro environment
Strategic objective and strategic focus
Competitive advantage