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Promotion - Coggle Diagram
Promotion
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Promotion
The entire set of activities, which communicate the
product, brand or service to the user. The idea is to
make people aware, attract and make them buy the
product over others.
Promotion vs Advertising
Promotion:
Long-term, ongoing
process meant to
strengthen customer
loyalty, inform consumers
about new products or
services and build your
company’s brand
Advertising:
Short-term marketing
strategy, meant to increase
sales through the use of
direct customer incentives
(motivations,
encouragement)
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