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Retail Food Branding - Coggle Diagram
Retail Food Branding
Research
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1.4 Brainstorm your business name, target audience and SMP (Single Minded Proposition) using a mind map or other creative thinking tool
1.5 Outline cultural, social and environmental issues and impacts to be considered in developing new concepts and whether your concept could be commercially viable
1.6 Using research findings, produce at least
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1.7 Using feedback, describe modifications of the design and options for layouts
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1.9 Conduct a self-evaluation from both a technical and aesthetic context including, but not limited to:
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Digital Production
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2.5 Company Uniform: You are required to develop a Polo/T-Shirt/Business Shirt design for your company. The shirt must feature the logo and a slogan (SMP).
Technical Specifications
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Business Card:
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Final design complied in Adobe InDesign and packaged to include Fonts, Links, IDML, IDD and Press Ready PDF file indicating bleed/trim marks
Menu:
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Final design complied in Adobe InDesign and packaged to include Fonts, Links, IDML, IDD and Press Ready PDF file indicating bleed/trim marks
Company Uniform
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The shirt must feature the logo and a slogan (SMP). Final design complied in AdobePhotoshop mock-up and saved as a .PDF
Finalisation
3.1 Confirm that all designs are based on original concepts and there are no legal, ethical and contractual implications applicable to the designs
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3.3 Complete a rationale, including but not limited to;
a) Describe three different types of creative thinking techniques and identify which of these you utilised
b) Identify and evaluate technical problems based on developing your skills and completing the assessment
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d) Self-evaluation of design process (including concept development) as well as technical and aesthetic effectiveness of artwork
e) Any practical and operational issues that you needed to consider when creating the artwork for each asset
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3.4 Final Files: All Illustrator files and Photoshop files will be incorporated in Adobe InDesign and packaged for submission. Files must be saved following correct file saving protocols for output and follow the naming conventions mentioned in this assessment task sheet