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Brand Equity - Coggle Diagram
Brand Equity
Building Brand Equity
Brand Equity drivers
brand name, URL, logo, slogans
product/service and supporting programs
associations through linking
choose brand elements
develop brand elements
internal branding
Measuring/Managing Brand Equity
brand audit
brand tracking studies
brand reinforcement
striving to improve
brand revitalization
adapting to market changes
What is It?
added value of products/services with customers
Brand Architecture
devising a strategy
individual or separate family brands
corporate/company brand name
sub-brand name
Customer Equity
the sum of lifetime values of all customers