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BUYER PERSON AND CUSTOMER JOURNEY - Coggle Diagram
BUYER PERSON AND CUSTOMER JOURNEY
What is the Buyer Person?
semi-fictitious representation
attracts target audience
defines who the audience is
types of buyer person
person prescriptor
person influenciador
buyer person decisor
negative buyer person
buyer person elements
socio-demographic characteristics
description of your personality
name and face
interests and objectives
behaviors and responses
problem to be solved
What is Customer Journey?
different channels
all purchasing phases
customer experience
importance
improve and adapt products and services
do not sell to everyone
importance
to easily detect needs
create loyal customers
understand problems
how to build a customer journey
purchase or conversion funnel
experience