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Addressing Competition and Driving Growth - Coggle Diagram
Addressing Competition and Driving Growth
Growth Strategies
building market share
developing committed customers
innovative products
acquisitions and mergers
building a reputation
Expanding Total Market Demand
new customers
more usage
Protecting Market Share
proactive marketing
responsive and creative
defensive marketing
reduce probability of attack
Increasing Market Share
avoid dangerous market activities
avoid provoking antitrust action
Marketing in a Slow-Growth Economy
get close to customers
review budget allocations
explore increased investment
fine-tune brand