The Mirror: Issue

Front Page

The page is split between the political story, a ‘puff box’ promoting the pull-out supplement, and an advert for a betting service (that obviously links to the Cheltenham pull-out)

The headline ‘Brexit Delay Mayhem’ and the use of the emotive words ‘surrender’, ‘defeat’ and ‘chaos’ suggest the negotiations for Britain leaving the EU are disastrous

The image of May looking very serious anchors the headline - that fact the image is tiny (smaller than the photo of attacked actor in the top right) shows how little respect or faith the Mirror has in May’s abilities

The strapline ‘Fighting for you’ provides solidarity for people confused or worried about the political turmoil of Brexit

The Cheltenham Festival pull-out actually dominates the page - with bright green font and background, combined with an exciting action shot of a horse and rider, it grabs the attention more than the political story

The puff box “All the tips! All the form!” offers practical advice and the offer of a free bet will also entice the reader

The use of these terms positions the reader as someone already knowledgeable about racing

The advert at the base of the page also uses brightly coloured graphics, the greens linking it to the racing feature above

The article about the assault on the actor is a close-up of her upset face, to create empathy and the reader feel closer to this ‘character’

The headline uses emotive slang like ‘glassed’ and ‘thug’ to condemn the attack. It also doesn’t use the real actor’s name (Katie Jarvis) instead addressing her as her character’s name

The abbreviation of Eastenders along with the slang suggests this story is less important and more ‘gossipy’

Article

The central image is a medium shot of Theresa May: her hands are raised which could connote defeat

It could also indicate conciliation or resistance

The text of the article shows it is a mixture of all of these! May is portrayed as someone who is losing, but who is also bravely fighting on against the odds

The language of the whole article is allegorical: portraying the debate in Parliament as if it is a horse race

“A Faller At The 2nd” is racing track slang for a poorly performing horse, and there is even a book-keeper character at the bottom of the page, offering odds for the different Brexit outcomes

Throughout the main article, May is described using light-hearted derogatory language (“tottering Theresa”)

Though her “dwindling authority” is ridiculed, at some points her efforts sound almost heroic (“dashing to Brussels”)

On either side of the double page there are two rival columns offering opposing viewpoints on the proceedings

The style of these is similar to that of sports journalism, and there are numerous light-hearted pop culture references (e.g. comparing one man to Gandalf from Lord Of The Rings and including his famous line “You shall not pass”)

Audience

The Daily Mirror’s target audience, according to NRS and ABC data is predominantly C2DE, over 35 and are working class Labour supporters

The audience is positioned as being disapproving of May, a Tory PM, and towards the other MPs

The use of despairing, defeated language would resonate with their cynicism towards politicians, and their fears about the ‘chaos’ of Brexit

The red font and central positioning of the headline indicates that this story is important, but the sandwiching between adverts for gambling, along with the ‘Loses Again’ indicates this is just another installment in a long, tedious process, and that it is advisable to focus on more entertaining experiences

The use of horse-racing terminology in the main article’s headlines relates to the audience’s interest in racing, and the rival political columnists describe the day’s events in the opinionated and emotive style of a sports ‘pundit’

Despite much emotive and symbolic language (that also references popular culture) there is actually a lot of factual detail about the Commons debate

The ‘cut and thrust’ of the proceedings narrates what could be quite a dry and inaccessible series of arguments

The tone of the article - and the prominence of more stereotypical working class entertainment like soap operas and horse-racing - link to ideology of ‘populism’ that has become more prevalent in mainstream politics over the past five years

Donald Trump’s ‘Make America Great Again’ and Nigel Farage’s attack on the ‘elite’ encourage the view that mainstream politicians are hopelessly out of touch with the ‘common people’