Please enable JavaScript.
Coggle requires JavaScript to display documents.
Nike - Coggle Diagram
Nike
Nike's message of athletic unity, launched during one of the most divisive summers in American history
-
Today Nike is the world's leading innovator in athletic footwear, apparel, equipment and accessories. Along the way, Nike helped the world's best athletes win races, games and championships. And the athletes helped Nike design and market the products and brand that changed the face of sports.
-
Marketing strategies
Nike’s classic tagline of “Just do it,”
The Nike branding that most of us are familiar with was not the only thing that built an empire, at least not in the beginning. What put them on the map of the most popular brands include many intelligent marketing approaches.
-
-
History
Nike, Inc., formerly Blue Ribbon Sports from 1964 to 1978, is an American sportswear company headquartered in Oregon. The company was founded in 1964 by Bill Bowerman as Blue Ribbon Sports. Bill was a coach at the University of Oregon and decided to start a business with his former student Phil Knight.
The first retail outlet was opened in 1966 and, in 1972, launched the Nike brand shoe.
Nike performance
Nike has the most dominant market share in North America’s athletic apparel industry (around 27.4% and, recently, own a whopping 96% of the market for basketball shoe industry), and continues to outpace the competitors when it comes to sales:
Nike’s basketball sneakers Air Jordan’s brand generated over $3.14 billion in the 2019 fiscal year, up 10% from the previous year.
Nike’s SEO strategy is also top-notch. SEMRush shows that over 60M users land on Nike’s website monthly, spending almost 7 minutes on the site and browsing almost 5 pages.
Nike’s annual revenue still grows steadily year after year. Some experts predict that Nike’s revenue will be able to grow by almost 25% through the fiscal year 2021 and reach $45.4 billion.