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Creating Brand Equity - Coggle Diagram
Creating Brand Equity
Branding Strategy
Brand Extension
Sub-brand
Line Extension
Category Extension
Brand Line
Brand Mix
Branded Variants
Licenses Product
Branding Decisions
Alternative Branding Strategies
Individual or separate family brand names
Corporate umbrella or company brand name
Sub-brand name
House of Brands vs. Branded House
Flagship Product
Brand Portfolios
Flankers
Cash Cows
Low-End Entry Level
High-End Prestige
Brand Extensions
Brand Dilution
Consumer-Based Brand Equity
Differences in consumer response
Brand Knowledge
Perceptions, Preferences, & Behavior related to marketing of brand
Brand Promise
Building Brand Equity
Drivers
The initial choices for the brand elements identities making up the brand
The product & service & all accompanying marketing activities & supporting marketing programs
Other associations indirectly transferred to the brand by linking it some other entity
Brand Elements
Memorable
Meaningful
Likable
Transferable
Adaptable
Protectable
Holistic Marketing Activities
Brand Contact
Integrated Marketing
Internal Branding
Internal Branding
Choose the right moment
Link internal & external marketing
Bring the brand alive for employees
Keep it simple
Brand Equity Models
BrandAsset Valuator
Energized Differentiation
Relevance
Esteem
Knowledge
Brand
Power
Premium
Potential
Brand Resonance Model
Brand Salience
Brand Performance
Brand Imagery
Brand Judgements
Brand Feelings
Brand Resonance
Measuring Brand Equity
Brand Audit
Brand-Tracking Studies
Brand Valuation