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session 20 - Coggle Diagram
session 20
William Morris
his concepts
against globalisation & mass-production
Tried to reinvent craftsmanship
artisanal process
handmade products
Against mechanisation
Against human labour/ standardisation/ automatisation
Against modern society
Ahead of his time
protection of the environment
prevent life in the cities
Prevent urban spread & pollution
tries to generate products accessible to everyone
Contradiction
ends up becoming luxury
"Wonderful ugly"
loves creating beautiful products
Aesthetic meanings
Adding Value
furniture manufacturer close to the working class
Henry Cole
Victorian bad taste
prioritising industrial processes
forgetting the symbolics
British industry
after the success of French design flair
engineering in Germany
Americans in large scales manufacturing system
First education
Dissemination of good taste/design
by education
Ex : Victoria and Albert Musem
Royal College of Arts
Research HUB
Enhibits
Christopher Dresser
Opens a new market in Design for the middle class
new culture
new innovations
Factory systems
Technology interests
new materials ( steel)
new style
stands out in the design world
Functional & operational factors
durability
Art & Craft movement (Phylosophy)
Changing the process and not societies
Back in time
Craftmanship
high quality products
“Only a man who is fulfilled in the exercise of his duties can produce a quality product. And to be fulfilled, the man must also participate fully in the making of his work”.
corporation
Craftsmen promoted a return to nature far from industrialization and big cities
Against Materialism
Economical factors
UK1860s-1890s
Socialist Thinkers
Morris & Ruskin
Nature influences
Exotic cultures
Make a better world with better conditions for the workers
Since Urban Transformation
Pollution
reflecting through design and art at that time
Influences of Haussmann in Paris
Division of class
Concepts
unity of forms
honesty
simplicity of shapes
clean, fluid lines
No more decorative ornamentation
natural materials
simple and economical
going to the essential
John Ruskin
alliance of art and nature
Medieval influences
hard work of a craftmen
Gothic forms
"The Stones of Venice" Book
Explains " how the Arts & Crafts movement succeeded in countering the industrialization of the 19th century"
Design culture
Context & Origins
Antiquity
Medieval
Industrial
Empires
Monarchy
capitalism
Manipulation of customers
Industrial Revolution
different professional designers
artist is talking to nature
create products just for the sake of art
using design to sell products
New scale: city about an image of modernity different kind of designers start to appear
New experience for the customer/pedestrian
New canons along the way