Differences Between Qualitative and Quantitative Research
Quantitative research
Qualitative research
Used to test or confirm theories and assumptions
Used to establish generalizable facts about a topic
Expressed in numbers and graph
It includes experiments, observations recorded as numbers, and surveys with closed-ended questions.
Deals with numbers and statistics
It is used to understand concepts, thoughts or experiences.
It enables you to gather in-depth insights on topics that are not well understood
It is expressed in words
It includes interviews with open-ended questions, observations described in words, and literature reviews that explore concepts and theories.
Deals with words and meanings
Requires many respondents
Mainly expressed in numbers, graphs and tables
Analyzed through math and statistical analysis
Requires few respondents
Mainly expressed in words
Analyzed by summarizing, categorizing and interpreting
