Initially when banks opened their web pages, in order to align with the new technologies that had already been accepted by their customers with e-commerce, they were not convinced of the profitability or potential of this business.
Thus, the first pages had a complicated design, which prevented fast navigation and only repeated the same advertising messages from the branches.
Subsequently, banks made large investments in technology and marketing, which today allow them to offer a wide range of free online services, from checking savings account balances, transfers between accounts, payment of services such as electricity, water, telephone, etc. cable, investment in mutual funds, payment of taxes, information on products and services for personal and business banking, among others, which can be accessed from the comfort of home, business or anywhere.
Likewise, banks have already developed sophisticated structures that guarantee the privacy of operations and offer maximum security in the identification of their clients through Internet access.
The banks are making efforts to promote the migration of their current clients towards electronic means, since they are cheaper than the branch; as well as to attract new virtual clients to Internet banking. Although the statistics show that the number of clients that carry out operations through the Internet does not stop growing; online banking does not have short-term returns, but rather long-term ones, since it is a new product that is maturing, and it is necessary to establish a culture of use of this technology, so it is not possible to know how long it will take to payback (high start-up and advertising costs).