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Reading 14: Product & Service Design - Coggle Diagram
Reading 14: Product & Service Design
The importance of new product development
Incremental enhancement of existing products
New generation products
Breakthrough products
New product failure rates
Company cannot support the growth
The product is launched too soon
The product does not have sufficient appeal to the market
The customer does not understand the product
There is no market for the product despite its novel features
Design as a process
1) Concept Generation
2) Concept Screening
3) Preliminary Design
4) Evaluation and Improvement
5) Prototyping and final design
Design Council Double Diamond design process
1) Discover
2) Define
3) Develop
4) Deliver
Design Thinking
Reframe ideas
Understand the user
No idea is too wild
Collaborative
Test your ideas
See the bigger picture
The design of products & services
Product design
Aesthetics
Reliability
Maintainability
Durability
Produce-ability
Service design
Service concept
The organising idea - most important elements of the overall service experience
The service experience
The service outcome
The service operation
The value of the service
Quality function deployment
Deriving a new set of product or service design characteristics can be divided into 6 steps
Identify what attributes or features the customer wants from the product or service
Identify the product characteristics that would be necessary to meet the customer needs
Identify the exact links between attributes and characteristics
Identify conflicts or tradeoffs between characteristics that require further developmental effort or compromise
Compare the proposed features with the features in competing products and decide on the relative importance of the product characteristics
Decide which characteristics to deploy and the level of that characteristic